Marketing Specialist

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Assist in the development and implementation of marketing strategies to promote the company’s products/services

• Supports the creation of marketing collateral, including but not limited to, brochures, flyers, presentations, and digital content

• Contributes to the management of social media channels including content creation, scheduling, and engagement with followers

• Conducts market research and analysis to identify trends, customer preferences, and competitive insights

• Assists in planning and executing marketing campaigns across various channels, such as email, social media, and online advertising

• Collaborate with cross-functional teams, including sales, product development, and design, to ensure marketing initiatives are aligned with overall business objectives

• Monitors and reports on the performance of marketing activities using relevant metrics and analytics tools

• Stays up-to-date with industry trends and best practices in marketing to continuously improve strategies and tactics

• Attends trade shows and marketing events

Associate degree in Marketing, Communications, or related field; or an equivalent combination of education, certification, training, and/or experience. Previous internship or relevant work experience in marketing is preferred.

• Knowledge of principles and methods for showing, promoting, and selling products or services via online marketing

• Knowledge of print design and production

• Knowledge of web languages such as Wordpress

• Skill in technical and creative photography

• Skill in the use of various social media marketing technologies, platforms, and

  practices to deliver an exceptional online consumer experience

• Skill in the use of Microsoft Office products (Word, Outlook, Excel, and

  PowerPoint) and Adobe software

• Ability to work both on PC and Mac

• Ability to establish and maintain effective and cooperative working relationships

  with those contacted in the course of work

• Ability to organize work for timely completion

• Ability to follow complex oral and written instructions

• Ability to communicate effectively orally and in writing

Depending on functional area of assignment, tasks involve the ability to exert light physical effort in sedentary to light work, which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). Tasks may involve extended periods of time at a keyboard or work station and extended periods of time standing and/or walking.

Tasks are regularly performed inside without potential for exposure to adverse conditions, such as dirt, dust, pollen, odors, fumes and/or poor ventilation, wetness, humidity, rain, temperature and noise extremes, machinery and/or moving vehicles, vibrations, electric currents, animals/wildlife, toxic/poisonous agents, gases or chemicals, oils and other cutting fluids, violence and/or disease, or pathogenic substances.

Some tasks require manual dexterity, in addition to visual and hearing acuity. Some tasks may involve identifying and distinguishing colors.